More Value. More Growth. More Freedom.
We help founders grow valuable, scalable companies—designed to create options, opportunities, and peace of mind for the future.
Your business may not be ready for a life change when you are
Have you taken the steps to maximize the value of your business and make it attractive to potential buyers? To make it a truly valuable and sellable company?
80 to 90% of the typical business owner's wealth is tied up in the business's value.
Your business feels like it’s sucking the life out of you. Your family time is suffering. You’re the one that’s solving all the problems. Cash flow is never enough. Employee turnover is deflating.
Sound familiar?
If your business feels like it’s stuck, everything can suffer. Employee morale can be affected and productivity and profitability can suffer as a result.
We believe you deserve a business that’s working for you, not the other way around, so you can reach what we call the Freedom Point. A point where you have a business that thrives without you at the center of all activity. When you reach the Freedom Point, you’ll find yourself with options. The option to sell the business or keep it and let it keep generating income for you.
That’s what having a sellable company will do for you. It affords you options.
If you’re like most business owners, your aspiration for freedom is hardwired inside you. Starting a company may not be enough to facilitate the freedom you imagined. Being “the boss” doesn’t necessarily free you from demanding customers or highly dependent employees.
When you started your business, you set out for freedom but along the way, you got stuck. Or maybe the better word is trapped.
Trapped in a “job”. You’re the super-employee, the one with all the institutional knowledge and solves all the problems.
Trapped in short-term thinking focused on making money instead of being focused on long-term strategic thinking centered on building value.
Trapped wealth. For many business owners their business is their largest asset by a wide margin. The reality is that more than 80% of businesses never sell, and many that do unfortunately leave a lot of money on the table.
Having a great exit from your business is a process and not an event. It takes time and effort to build a truly valuable business that buyers are willing to pay a premium for. But the things is… when you have a business that has all the characteristics that make it valuable to potential acquirers - especially one that doesn’t require you the owner at the center of all activity, it’s also a great business to own.
You shouldn’t have to put off being able to chase the dreams that you started out with because you don’t know where to start.
Of the 80% to 90% of business owners who have their financial wealth locked up in their companies, only about 8% of them have a plan for how to liberate it.
We believe you deserve options. Reaching the Freedom Point isn’t just about selling your business. Sometimes you’re better off holding on to the business as a great income generating asset and you change your role from operator to owner.
Maybe you want to sell, maybe you don’t. There are several ways to liberate your wealth from the business that don’t require an outright sale.
We’ll get you ready for an awesome outcome, regardless of the path you choose!
BENEFITS
Clarity
You’ll get a clear picture of where you stand.
So you’ll know how much money you’re going to need and how to get your business ready to provide it.
The Right People
You’ll have access to experts to guide your preparation.
So you don’t have to waste time trying to find experts that may or may not have been through what you’re going through - without breaking the bank.
Options
A sellable business gives you options.
The paradox is that the more sellable (and thus valuable) a business is, the more it becomes worth holding on to. You might not be so quick to exit when you have an increasingly valuable business that thrives without you having to be the main driver of it. Maybe you’ll want to keep the business and let the cash flow power your dreams for what comes next . . .
The Freedom Point Journey
Stage 1: Discover and Diagnose
Free assessments and a complimentary 1:1 coaching session to uncover where your business stands today—and what’s possible next.
Stage 2: Build Your Blueprint
An 8-week group experience to create your customized Value Creation Blueprint—your personalized roadmap to building a stronger, more valuable business.
Stage 3: Growth Partnership
For companies ready to accelerate, we offer strategic partnerships, capital, systems, and coaching to drive growth aligned with your goals.
HERE's WHAT YOU'LL GET:
Personal Readiness Score:
Helps you determine how ready you are to sell, which means you’ll know if now is the time to really look at selling your business.
Freedom Point Blueprint:
An easy to follow system that will guide you through each phase of your journey, which means you’ll have a plan you can execute…making processes, and knowing what people are working on.
Clear Financials & Metrics:
Know exactly where you are financially at any point in time, which means you’ll have the metrics to need in order to track your key performance drivers along with financials that will meet the requirements of potential buyers.
Freedom Score
Helps you determine if you’ll have enough money to fund your plans, which means you’ll know what you’re looking to do after you make a change and that you’ll have enough money to last.
Transition Coaching:
Trusted advisors and coaches that have been through exactly what you’re going to face, which means you’ll have experts in the entire process that have done it. Done it for themselves and for others.
Options:
You get to choose how you want to transition to the next phase of your life, which means you’ll get the quality of life you started out planning for and the choice of how to make that happen.
Value Score:
A full assessment of your business and what to do to maximize its value, which means you’ll know exactly what steps you need to take in order to maximize the value of the company before you decide on what to path to take - continuing to grow the company or selling it.
Fractional Experts:
A leadership team that won't break the bank as you move to a system that no longer relies on you for everything, which means you’ll get access to experts to help fill the gaps in leadership as you transform your company without overpaying.
Hiring & Recruiting:
Get the right people in the right seats. Have a team that will drive your business forward to be sellable, which means you’ll have a better working environment - vibes that elevate and result in less turnover.
Operations & Processes:
How to get your business systemized to allow it to operate without you, but you being able to keep tabs on things, which means you’ll have a playbook on how your business operates, what roles are needed, who to put in those roles, and how to keep track of progress.
